For Swindon Web Works, we designed and built a landing page as part of a Google Ads campaign focused on the keyword "web design." The goal was to improve ad relevancy and boost conversion rates by creating a clear, engaging experience for visitors arriving from paid search.

Starting with wireframes, we mapped out the layout to ensure the content aligned with user intent and highlighted the client's core services. The site was then built in WordPress for flexibility and ease of updates.

To add a memorable visual element, we created a custom rocket animation - designed to draw attention and reinforce the theme of launching bold, effective websites. The final result was a clean, focused landing page built to support strong campaign performance.