While freelancing for Motion Marketing - an agency specialising in the technology, manufacturing, engineering, and IT sectors - we were commissioned to redesign the Home and About pages for their international client, the Swedish Aviation Group (SAG).

The objective was to communicate SAG’s values more effectively and encourage new business memberships by introducing flexible, on-brand block designs. We received pre-approved copy from the agency’s director, which we translated into initial visual concepts using Adobe Illustrator - drawing inspiration from airport runway layouts for a distinctive thematic approach.

Following feedback from SAG’s board members, we iterated on multiple design versions to refine both clarity and visual impact.