We recently began working with VISIO Health, an ophthalmology clinic based in High Wycombe, through a freelance partnership with Swindon Web Works. VISIO had been working with another digital agency but decided to switch after seeing some of our previous design work for their waiting room monitor displays - and got in touch to see if we could bring the same quality to their social media.

They were looking for help managing their LinkedIn, Facebook, and Instagram accounts, with the goal of growing their audience and attracting more consultants from within the ophthalmology community. To kick things off, we developed a clear social media strategy and content plan. Now, VISIO shares the weekly ideas, images, and copy they’d like to post, and we take care of refining the visuals, keeping everything on-brand, and scheduling posts across their channels.

Our first post together? A cheeky April Fool’s Day campaign. Using their existing branding assets, we created suspenseful visuals in Adobe Illustrator, including a LinkedIn slideshow that felt both on-brand and unexpected. The 92.86% engagement rate is a strong start to what’s shaping up to be a great collaboration.